NTT DOCOMO announced its new service to promote us to drive more safely

On November 13rd, 2020, NTT DOCOMO announced its new service called “DOCOMO Drivers Support” and the service started from November 18th. Also, Japanese telecommunication giant announced that the company would sell “DOCOMO drive recorder DDR01”. This product is used only for “DOCOMO Drivers Support” and is developed by the company and Kenwood Corporation.

The new service makes use of driver recorder equipped with eSIM, smartphone application and cloud service. The functions of the service are to record movies when we face car accidents, to record our location data, to inform our family of new information lively and to tell us any troubles while parking.

Nowadays, there are so many troubles related to driving in Japan and lots of people feel dangerous. Therefore, this new service could solve problems in relation to automobiles.


Based on its homepage, the company profile of NTT DOCOMO is describe as follows.

NTT DOCOMO, Japan’s largest telecommunications company, provides innovative, convenient and secure mobile services that enable customers to realize smarter lives. The company serves over 73 million customers in Japan via advanced wireless networks, including a nationwide LTE network and one of the world’s most progressive LTE-Advanced networks.

DOCOMO is a world-leading developer of 5G networks, which it plans to deploy in the 2020s by leveraging network function virtualization (NFV) and other technologies. DOCOMO is also driving innovation in NFC infrastructure and services, emerging IoT solutions and many other mobile-related initiatives.

Outside Japan, the company provides technical and operational expertise to mobile operators and other partner companies, and contributes to the global standardization of new mobile technologies.

Under its +d (pronounced plus d) initiatives, DOCOMO will create new added value with business partners to enrich people’s lives with all-new services and businesses.

Who is Kenwood Corporation?

According to its homepage, the goal and short history of Kenwood are described in the following way.

The goal

Our goal is to create a lively, challenging corporate culture in which employees are proud to work. In terms of the company’s philosophy, this translates into three corporate objectives: to have a vital, active organization; to take risks and meet new challenges; and to have a company that employees will find attractive.

Short history

Kenwood Corporation is one of Japan’s largest and most successful consumer-oriented electronics companies. The firm designs, manufactures, and markets a broad range of electronic consumer products for markets around the world, including such high-technology items as amplifiers, speakers, home and automotive audio products, receivers, CD players, cassette decks, high-end personal computer components, cellular phones, oscilloscopes, and mobile radios. Most of the firm’s revenues come from the sale of audio equipment and products, but Kenwood’s entry into new markets such as meteorological satellite receivers is garnering more and more revenue with each passing year. The company’s brand name electronics products are among the most popular in the United States, and much of the firm’s success can be attributed to the well-managed Kenwood USA Corporation subsidiary located in Long Beach, California. In addition to its U.S. presence, Kenwood also has manufacturing facilities and sales offices in numerous countries around the world.

Service is more important in manufacturing industry now

NTT DOCOMO’s announcement is not new for us because lots of companies want to improve our driving experience throughout the years. However, we can see one of the megatrends in manufacturing industry from this announcement, which is that services are more important and manufacturing companies pay attention to intangible assets more. In this example, Kenwood Corporation is a manufacturing company and has less capability to create software services than IT companies, as we can easily imagine. Therefore, it is reasonable decision that the Japanese automobile supplier collaborate with the other company that has more expertise in digital and telecommunication area. In addition to this, “DOCOMO Drivers Support” reflects two crucial concepts, which are Service and Connectivity. In order to improve customer experience in automobile sector, we need data are related to driving as well as parking. After gathering data, we need store these data in cyber space such as cloud service and we have to transform those data to new service, probably new solution. Most manufacturing companies are required to keep eye on value creation process like this.