Consideration

In the end of July, there are rumors related to Panasonic and Subaru. According to the source, Panasonic considers that it will supply its batteries to Subaru. Panasonic is a Japanese multinational electronics company, and was founded in 1918. Its founder is Konosuke Matsushita and he is one of the most famous entrepreneurs and executives in Japan. In fact, many current CEOs in Japanese companies acknowledge and admire him.

Even though the name of Panasonic is very famous for Japan and people there as well as overseas, the company has been facing difficult time especially in 21st century. In fact, the Japanese company experienced deficits both in 2011 and 2012. Also, the amounts of deficits were more than 700 billion Japanese yen in both years, at the time. As a result, Panasonic exercised restructuring and dismissed more than 30 thousand employees at the time.

Panasonic has spent 10 years to transform itself. In fact, in its group strategy meeting held May 2023, the company referred “PX”, which is abbreviation of Panasonic Transformation. In the meeting, Panasonic explained important business segments for the company and why it invests in them. One of them is battery business.

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