Toy companies must rethink its sustainable strategy
According to BBC, Matchbox is launching a series of toy cars based on real-life electric vehicles. Also, the company makes use of some recycled materials as part of a global relaunch.
The first will be a mini version of the Tesla Roadster and produce other models later. The Tesla Roadster will be the first die-cast model made from 99% recycled materials, for example. The company will use recycled zinc and plastic with just 1% from non-recycled stainless steel. Furthermore, it will come in zero-plastic packaging made from paper and wood fiber.
According to the interview, the aim of this initiative is to raise “environmental consciousness” among children. In addition, it is to “empower the next generation of Matchbox fans to help steer us towards a sustainable future.” Mattel, which is a patent company of Matchbox, also owns the Hot Wheels brand. It plans to use 100% recycled, recyclable or bio-based plastic materials for all its products and packaging by 2030.
What is Matchbox?
Matchbox is a popular toy brand and Lesney Products created it in 1953. Now, Mattel Inc, purchased and owned the brand. The brand is growing to encompass a broad range of toys, including larger scale die-cast models and plastic model kits.
Who is Mattel?
Mattel is a leading global toy company and owner of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. The company engages consumers through their portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA. They own other popular intellectual properties or license in partnership with global entertainment companies.
In addition, Mattel offers other products and services including film and television content, gaming, music and live events. It operates in 35 locations and its products are available in more than 150 countries. Mattel tries to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Sustainability affects physical products
Even before the pandemic, many people across the globe advocates the importance of sustainability. For instance, countries agreed with the Kyoto Protocol to combat climate change in 1997. At that time, elementary or secondary students heard the word, “The Kyoto Protocol” and remembered it. However, did we take enough actions to reduce the rise of temperature in the world? The answer should be “No”. That is why many nations agreed with the Paris Accord in 2015.
After the pandemic, lots of people all over the world feel that we should take actions to make our society more sustainable. For instance, the pandemic accelerates the inequality between the rich and the poor. Thanks to the economic stimulus package, the rich enjoys the increase of their assets. However, this is not all case for everyone. Thus, many countries decided to increase their investments, especially for green, digital and education.
This trend also affects many other industries and companies. Toy manufacturers like Mattel is without exception. This is because we must reduce waste of materials. Of course, children do like playing toys, but they can be waste at the same time. Therefore, Mattel’s new initiative is kind of natural consequence in this world.