Our research correspondent has attended MWC Barcelona both in 2022 and 2023. He shared the difference of two events. One of them is that MWC Barcelona restored the meaning of in-person events. Of course, there were many meeting rooms, and both exhibitors and attendees did meetings there in 2022. However, he felt more energetic atmosphere in 2023 than 2022. In fact, there were more meeting spaces, exhibitors, attendees in 2023.

In addition, almost nobody wore a mask in 2023. In 2022, it was mandatory for both exhibitors and attendees to wear N95 mask. Our research correspondent wore a normal mask and he was refused to enter because of it. As a result, he was forced to go out and went to an official store to buy N95 masks. Therefore, the environment in 2023 seems natural, but he felt a big difference between two events.

People who did not wear a mask talked each other with enthusiasm. This scenery led to a good atmosphere of the event in 2023. What’s more, our research correspondent thought that exhibitors spent more money for their booth. They looked more gorgeous, beautiful, impactful in 2023 than 2022.

As a result, he could enjoy in-person meeting mores in 2023, and it is one of clear differences.

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