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Mission, Vision and Purpose Our media reported corporate purpose becomes more important after turbulence years. As a result, more companies prepare their purpose statement. For example, The BBC has five […]
Our media reported corporate purpose becomes more important after turbulence years. As a result, more companies prepare their purpose statement. For example, The BBC has five public purposes, which are set out by Royal Charter and Agreement. They are:
However, many companies have already prepared mission and vision statement at the same time. Therefore, it is very difficult for us to think of the difference between mission & vision and purpose statement. In this article, we do not discuss the difference among them, but we can say that they become more important. As many companies value their purpose, a lot of companies do their mission and value.
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