New York International Auto Show

Our research representative attended New York International Auto Show in April 2022. In the event, Toyota’s booth made him really impressive because he felt that it seemed to realize marketing. Before talking about this topic deeper, let us introduce Peter Drucker’s famous quote about marketing and innovation.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

In addition, Peter Drucker mentioned about the aim of marketing in the following.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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