New decision

In the beginning of June, Toyota announced that the company will invest 2.1 billion USD in a battery factory in the US. As we know, Toyota is the largest company in Japan in terms of its sales revenue and market capitalization. In addition, the Japanese company sold about 10 million vehicles in a single year. In fact, it became the company to sell cars the most in the world for three consecutive years.

In addition, the US is one of the most important markets for Toyota. This is because the Japanese company sold about 2 million cars in the North America. It means that the region accounts for one-fifth of its total car deliveries. What’s more, the average price of a car sold in the US is higher than that in Asian countries. In 2022 and 2023, exchange rate between US dollar and Japanese yen works for Toyota’s financial results positively. Therefore, it seems very natural that Toyota is thinking of the North American market. However, Inflation Reduction Act affects business landscape a lot.

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