Porsche expands its presence in China and Southeast Asia

According to its official press release, Porsche is expanding its global engineering and assembly capacity, especially in Asia. The engineering work of Porsche has used foreign development sites in search of tomorrow’s perfect sports car and services. From 2022, the company will increase its capacity to include a permanent new research and development satellite in China.

Porsche is also strengthening its presence in the emerging markets of Southeast Asia. It will set up a small-scale local assembly in Malaysia to join the company’s network of production sites. The vehicles will specifically match local requirements and will be available for Malaysia only.

The importance of Southeast Asia

Porsche considers the Southeast Asian market very important. This is because it represents a very dynamic market environment with significant growth and innovation potentials. Porsche is expanding its footprint in the 10-member ASEAN region (Association of Southeast Asian Nations). To do so, it set up a local assembly together with its long-standing partner Sime Darby Berhad, located in Malaysia.

In fact, the site will be responsible for the final assembly of specific models for the local market from 2022. What’s more, the facility will operate alongside Porsche’s established European network of production sites. Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche mentioned in the following.

“The new assembly site in Malaysia meets specific market needs, though it is a standalone project and modest in size and capacity. Thus, it signals our willingness to learn and adapt to specific local market conditions.”

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