First time in 12 years

Several media including The Korea Times reported that Hyundai Motor Company would reenter the Japanese automotive market. In fact, this reentry is 12 years after Hyundai withdrew from the Japanese passenger car market in 2009.

Of course, the South Korean company changes its strategy when it enters the Japanese car market again. It includes online only and Electric Vehicles (EVs). For example, Japanese customers will be able to make payments for cars, insurance, vehicle option selection and ordering through online. Also, the company will offer an offline-like brand experience, purchase support, maintenance, and education.

What’s more, Hyundai Motors changed the corporate name of its Japanese subsidiary from Hyundai Motors Japan to Hyundai Mobility Japan. This is because it wants to reflect Hyundai Motor’s goal of becoming a ‘smart mobility solution provider’ in Japan.

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