General Motors starts a new business to improve for the first to last mile According to its press release, General Motors announced that the American automotive giant launches a new […]
According to its press release, General Motors announced that the American automotive giant launches a new business to tackle challenges around us.
Summary
DETROIT – General Motors announced today a new business, BrightDrop, which will offer an ecosystem of electric first-to-last-mile products, software and services to empower delivery and logistics companies to move goods more efficiently. These BrightDrop solutions are designed to help businesses lower costs, maximize productivity, improve employee safety and freight security, and support overall sustainability efforts.
“BrightDrop offers a smarter way to deliver goods and services,” said Mary Barra GM Chairman and CEO. “We are building on our significant expertise in electrification, mobility applications, telematics and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way.”
BrightDrop was born out of GM’s Global Innovation organization and joins the lineup of other recently launched Global Innovation startups, such as OnStar Insurance, OnStar Guardian and GM Defense. From a growth strategy standpoint, this new business will unlock areas of B2B, expansion of the Ultium platform and software and service opportunities.
GM estimates that by 2025, the combined market opportunity for parcel, food delivery and reverse logistics in the U.S. will be over $850 billion. According to the World Economic Forum, demand for urban last-mile delivery, fueled by e-commerce, is expected to grow by 78 percent by 2030, leading to a 36 percent increase in delivery vehicles in the world’s top 100 cities. At the same time, this increase in demand is expected to cause delivery-related carbon emissions to rise by nearly one-third.
To help meet this surge in demand, while reducing the impact on the planet, BrightDrop is developing an integrated set of solutions to help improve almost every aspect of first-to-last-mile delivery. The BrightDrop ecosystem includes:
Based on its homepage, the company profile of General Motors is described as follows.
Our goal is to deliver world-class customer experiences at every touchpoint and do so on a foundation of trust and transparency.
WHY WE’RE HERE
Our Vision is a World With Zero Crashes, Zero Emissions and Zero Congestion
Our diverse team of 164,000 employees brings their collective passion for engineering, technology and design to deliver on this ambitious future. And the bold commitments we’ve made are moving us closer to realizing this vision.
WHO WE ARE
Together, For Everyone
Headquartered in Detroit, Michigan, with employees around the world, General Motors is a company with global scale and capabilities.
Before the pandemic, our ways of living have evolved through new technologies such as the Internet, laptop and smartphone, but the pandemic accelerates it. For instance, due to the strict restrictions in various countries, many people avoid going out more than necessary and keep social distance each other. As a result, more people enjoy e-commerce services to purchase new products. As we see the announcement, the market is predicted that “by 2025, the combined market opportunity for parcel, food delivery and reverse logistics in the U.S. will be over $850 billion. According to the World Economic Forum, demand for urban last-mile delivery, fueled by e-commerce, is expected to grow by 78 percent by 2030, leading to a 36 percent increase in delivery vehicles in the world’s top 100 cities.”
Therefore, it is huge potential to improve the first to last mile so that more companies will produce new businesses, products and services to do so. General Motors’ initiative is just the beginning.
