Chery Automobile Co., Ltd. was founded in 1997. It is a globalized automobile brand located in China. Over the past 20 years, Chery has always insisted on independent innovation, established R&D centers in China, Germany, US and Brazil.

The Chinese company also has established a global automotive R&D team of more than 5,500 people. Therefore, it is gradually establishing the holistic technology and product R&D system. As a result, Chery has successfully created product brands. They are Arrizo, Tiggo with cumulative global sales of more than 10 million units.

Chery has implemented a globalization strategy since its establishment. In fact, it has become the first passenger car company in China to export complete vehicles to the global market.

For example, in 2012, Chery and Jaguar Land Rover Motors jointly invested in the establishment of Chery Jaguar Land Rover Motors Co., Ltd. It is China’s first Sino-British joint venture high-end automobile company.

Chery is not only rich in traditional automotive core technologies, but accelerating its embrace of the era of intelligent vehicles. In fact, Chery is cooperating with leading companies on intelligent technologies, such as Horizon Robotics, Huawei, iFly Tek, Alibaba, etc.

The Chinese company revealed its plan that it would invest more than 10bn USD in Indonesia. As a result, it will be able to establish a factory with the capacity of about 0.2 million vehicles there.

Subscribe to get access

Read more of this content when you subscribe today.