Mini is the latest automotive brand to be full electric

Several media including Automotive News Europe reported that BMW’s Mini brand will go all-electric from 2030. The German automotive company accelerates its transition from gasoline or diesel engine vehicles to battery-powered vehicles.

The iconic British brand will roll out its last combustion-engine variant in 2025. In addition, around half of all Mini sales will be electric by 2027. Finally, Mini will only produce battery-electric vehicles from 2030.

Who is Mini?

Mini is a British automotive marque and it was founded in 1969. Since 2000 German automotive company BMW owns the marque and uses them for a range of small cars. In 1969 the word “Mini” became a marque in its own right. At that time, the name “Mini” replaced the separate “Austin Mini” and “Morris Mini” car model names. BMW acquired the marque in 1994 when it bought Rover Group.

According to BMW’s homepage, Mini values its heritage. Its mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is unique go-kart feeling, iconic design, and creative use of space.

Who is BMW?

BMW is a German multinational automotive manufacturer that produces luxury vehicles and motorcycles. The company was founded in 1916 and its head office is in Munich, Germany.

According to its homepage, the BMW Group has 31 production and assembly facilities in 15 countries. Thus, BMW is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Mini follows the trend in automotive industry

Mini follows other brands including Bentley, Jaguar and Volvo so that it is planning to be fully electrify their offerings. Public policies in each country and region, and stringent emissions regulations have accelerated the worldwide shift to electric vehicles. Mini’s decision to go all-electric will attract its customer base in urban areas where combustion-engine cars are unattractive to use.

Therefore, we can expect other brands also follow this trend. This is because climate change is one of the biggest challenges around us so that transition to EVs seems unavoidable. Of course, many people will purchase gasoline or diesel engine vehicles today and tomorrow. However, many experts and think tanks predict that the number of sales units in gasoline or diesel engine cars is decreasing from now on.

On the other hand, they forecast that the number of sales units in EVs or eco-friendly vehicles is increasing. If you were to be the CEO of an automotive company, what decision will you make? Many of them might say “go full-electric”.

Premium models match with EV

There are several features relating to EVs including autonomous driving, software update and customization. Thus, premium model automotive has a positive correlation with electric battery vehicles. This is because the more features electric vehicles have, the more premium options they can offer. In this sense, most car brands that declare full electric are premium. For example, they are Mini, Bentley, Jaguar and Volvo. As a result, other premium brands will say “go full-electric” sooner or later.