Barça Innovation Hub (BIHUB)

In the beginning of 2023, BIHUB shared new strategy aims to expand its activities into sporting innovation start-up companies. The idea is to help these start-ups grow, prosper, and make significant changes in the world. FC Barcelona will make its main brand assets available in exchange for becoming shareholders in these companies.

The first agreement in this regard has been reached with the company, Visualfy. It develops technology to help people with hearing disabilities attend sporting venues. FC Barcelona believes that “everyone should have equal access to stadiums, and that the Visualfy technology will help make this a reality”.

The company has developed a system that, among other solutions, can provide visual rather than audible alerts, particularly useful in situations of risk. The CEO of Visualfy , Manel Alcaide mentioned in the following.

“We work for all types of clients, because our product can be used equally at a train station or in a sporting facility. Additionally, it is suitable for both people with hearing disabilities and use at locations with high levels of noise pollution”, assured.


When we hear about this news, we feel that the importance of well-being is higher. We will see the definition of well-being first. According to Centers for Disease Control and Prevention,

There is no consensus around a single definition of well-being, but there is general agreement that at minimum. Well-being includes the presence of positive emotions and moods (e.g., contentment, happiness), the absence of negative emotions (e.g., depression, anxiety), satisfaction with life, fulfillment and positive functioning.

In simple terms, well-being can be described as judging life positively and feeling good. For public health purposes, physical well-being (e.g., feeling very healthy and full of energy) is also viewed as critical to overall well-being.

Shape the society

If you were to a person with hearing disabilities attend a sports event like a football game and you are not able to feel the same positive feelings as other visitors, it may make you feel negatively. In other words, the experience will not lead to your well-being.

Nowadays, the importance of well-being is getting higher and this value is shaping our society. Of course, everyone has responsibility to improve well-being. However, big organizations and countries must take care of this value. This is because there are so many things that a single person cannot control and change. Therefore, big organizations and countries must understand this fact and take actions.

In this sense, FC Barcelona understands the importance of its existence. FC Barcelona is one of the biggest and most successful sports club in the world in terms of its fan base and on-court performance. FC Barcelona is a sports club, so it does not have every function to improve our society, of course. That is why the Catalan club makes use of its money and brand assets. As a result, the club believes that it can contribute to the improvement of our well-being and make our society better.