The announcement

According to its official press release, Spotify and FC Barcelona announced a long-term partnership, which officially kicks off in July 2022. It means that Spotify will become the Main Partner of the Club and the Official Audio Streaming Partner.

Spotify’s brand will appear on the front of both men’s and women’s team and training shirts in the 2022-2023 season. Spotify and FC Barcelona will work together to create opportunities for the iconic shirt. It can give a space that celebrates artists from across the world. Spotify will also become Title Partner of the Stadium with the historic Camp Nou stadium rebranded Spotify Camp Nou.

Additionally, Spotify will use the partnership to shine a spotlight on artists from all over the world. This will bring the worlds of music and football together, giving a global stage to players and artists at Spotify Camp Nou. The partnership plans are subject to the ratification of the Barcelona Members Assembly, which will take place in early April.

Spotify answers the reason of this deal in the following. It’s about connecting fans with artists of every kind—players and artists, music and sports. Barcelona fans and audio lovers on Spotify will come together to form a massive, globally connected community bridging the worlds of music and football. The partnership is to create a new platform to help artists interact with Barcelona’s global community of fans.

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