FC Barcelona and Spotify

Several media reported that Barcelona was negotiating a sponsorship deal with Spotify.

Spotify is the world’s largest music streaming service provider with 381m active users including 172m paying subscribers. It was founded in Stockholm in 2006 and is now available in a total of 184 different markets.

According to Catalunya Radio, the deal will not just involve the Swedish music company becoming the main brand sponsor of Barcelona’s shirt. It will also involve FC Barcelona’s home stadium, Camp Nou. Also, the deal could be worth between €60 and 65m.

It means that Camp Nou could be renamed Camp Nou Spotify. However, the agreement may not be as long-term as Barcelona would have liked. In their ideal world, a commercial agreement of this type would have run between 15 and 30 years. Right now, the main point of the negotiations is on the sponsorship the front of the first team shirt and the back of the training shirt.

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