Sony’s deal

Several media including BBC reported that Sony will acquire video game developer Bungie in a deal worth $3.6bn. Bungie is famous for the Destiny and Halo games. Thus, Sony expects that the deal will help it reach billions of players in the world. In fact, Halo is one of the games that contributed to the popularity of Microsoft’s Xbox.

In 2000, Microsoft bought Bungie and its game Halo (Combat Evolved became a launch title for the Xbox). Halo sold millions of copies and increased the popularity of the Xbox with gamers as a result. In 2007, Bungie split from Microsoft to become an independent, but Microsoft kept the intellectual property (IP) of the Halo franchise. Bungie is based in Washington state and has more than 900 employees now.

Bungie will operate independently and continue to publish its own games after the completion of the deal. The US game company is working on expanding its Destiny 2 universe, the first-person shooter video game. Bungie’s chief executive and chairman Pete Parson stated in the following.

“Both Bungie and Sony Interactive Entertainment believe that game worlds are only the beginning of what our IP will become. Our original universes have immense potential and we will propel Bungie into becoming a global multi-media entertainment company.”

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