Deloitte helps Good Game Group in the eSports industry
According to CincoDias (in Spanish), Deloitte will help Good Game Group to optimize its business model in Spain. Both companies will be able to add ‘know-how’ to take positions in this entertainment industry.
First of all, the eSports industry continues growing. In fact, it will be 670mn EUR market in terms of revenue, even in Europe alone by 2023. Therefore, Deloitte and Good Game Group believe that it is time to be partner and to take positions.
More precisely, the consulting firm makes use of its Deloitte Gaming initiative and reached an agreement to realize three objective. First, Deloitte wants to strengthen the business model of the largest Spanish eSports company. Second, it wants to help the professional services firm to be a benchmark in this sector. Third, the consulting company tries to promote this entire industry in Spain.
Who is Deloitte?
Deloitte Touche Tohmatsu Limited, commonly referred to as Deloitte, is an Anglo-American multinational professional services network. Deloitte is one of the Big Four accounting organizations, and other Three are Ernst & Young, KPMG and PricewaterhouseCoopers. The Anglo-American company is the largest professional services network in the world by revenue and number of professionals. Its head office is located in London, England.
Who is Good Game Group?
According to its homepage, Good Game Group is the leading business eSports group in Spain. It has three business areas such as eSports, Media and Products. The group’s ambition is to strengthen its leadership position in the eSports ecosystem in Spain. Also, the Group considers next expansion to different territories and is a parent of the eSports club, Vodafone Giants.
Potential of both eSports and Spain
The Spanish eSports industry has a big potential. To be specific, Spain has already 6.9 million viewers, which accounts for 1.5% of the world audience. In addition, the number will be 10 million by 2023. In 2019, the population in Spain is about 47 million. This number accounts for only 0.6% of world population in 2019. Therefore, we can safely say that eSports in Spain is more popular than other countries.
In fact, eSports audience grew 12% in 2019. Furthermore, the industry created a community of 443 million global viewers across different channels, according to a Deloitte report. If we compare to other traditional sports, the number is still far from them. For example, tennis has almost 1 billion viewers or soccer has 3.5 billion.
However, eSports continues attracting more audience and a cumulative growth was 58% from 2016 to 2019. The number will reach almost 500 million viewers in the coming months, the Deloitte report adds. Thus, both eSports and Spanish market have huge potential for companies.
Deloitte and Good Game Group complement each other
Due to the market growth, financial operations are getting more important. For instance, both clubs and players are signing for millions of EUR. In addition, the eSports is getting more internationalize more than before.
Therefore, Deloitte can provide advice to Good Game Group with at all levels including legal, technological and business model. In fact, it is important to have a partner that gives credibility to a sector. It means that the Spanish eSports company will receive benefits both commercially and corporately.
On the other hand, Deloitte has three objectives for this collaboration. Good Game Group is a front runner in the Spanish eSports industry, so they can complement each other. When it comes to viewers, they can expect the further growth of both the market and games. Thus, we look forward to the advancement of the industry.
What’s more, as remote working upgrades video conference tools, we can expect that the growth of eSports market will create more products of eSports in the world. Mouse pads for professional gamers can be examples.