Virtual assistance is essential for home appliances.

Nowadays, virtual assistant becomes more popular. As a result, a lot of electronic products are installing it. At the same time, prefix “SMART” is a kind of buzzword in the world. Consumer Electronics Show (CES) in Las Vegas, Nevada, held January 2020, was without exception. For example, Sleep Number showed SMART BED, which is called “CLIMATE 360”. Another example was LG’s new fridge whose name is “InstaView Door-in-Door”.

Human Machine Interface is the key word

What does this trend mean? One aspect is that interfaces between human beings and products becomes more important for home appliances companies. For instance, smart home can detect our voices and realizes what we want. Thus, it should be equipped with voice assistant system. In this sense, an interface between ourselves and smart home can be microphone or something to recognize our voices.

Connectivity makes the competition more intense

However, it is not for the first time that there are lots of home appliances installing virtual assistant. For example, IFA 2019 was one of the largest and oldest industrial trade fair in Europe. We could see the same trend there. Therefore, household gadgets companies must think quality and cost of their products. What’s more, they must consider how to connect between consumers and them, and how to improve their experiences. In customers’ view, they will be able to enjoy more convenient and attractive products. However, the competition among manufacturers soars up as well.

Connectivity is one of the key concepts in 2020s

After the arrival of the Internet, there are some buzzwords such as the Internet of Things, the Internet of Everything, and Smart Home. Thanks to technological advancements, we can digitize our physical activities, which means that we can understand our way of life by checking THE data. As we see the other article, data is the oil of the 21st Century so that not only software but also hardware companies try to gather it.

For example, we can easily check how many steps we walk everyday by using smartphone app. After digitizing our physical activities, we can connect them to other data, and this concept based on the connectivity. Home appliance companies are not the last company to make use of this concept and we might not be free from this mega trend. The question here is that what will be the next trend?