When our research correspondents are walking around, they carefully see around them. This is because there are tons of advertisements and they are changing very fast. What’s more, our colleagues can find many clues to understand the latest trends from their insights. One of them is AirPods in Barcelona.

Our research representative went to the other country for her business trip in the beginning of July. Then, she came back to Barcelona in the middle of the month and she found that there were new advertisement relating to AirPods.

AirPods are wireless Bluetooth earbuds designed by Apple Inc. The US company announced them for the first time on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple’s most popular accessory.

The most recent model, AirPods (3rd Generation), are a replacement to the 1st and 2nd Generation models. However, the 2nd Generation is still sold on Apple’s website. These models are Apple’s entry-level wireless headphones.

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